CallYourVA was founded by Irfan Muhammad in 2023 with a simple observation: the businesses that need operational leverage the most, small and mid-sized service founders, have the least access to it. Fortune 500s have world-class talent, advanced systems, real operational leverage. The 6 and 7-figure service businesses building actual value in the economy are expected to figure all of that out themselves.

Five years and 700+ businesses later, CYVA is the ops team they would have hired if they had the time to build one. We embed into the business. We run the work. The founder steps back from the day-to-day of acquisition and back-office and focuses on what they're best at.

Most of our clients have been with us for years. Multi-year retention is the only metric Nayan actually cares about. Everything in the operating model, from the pod structure to the 5-day activation target to the daily portfolio scan, exists to protect that one number.